Creating Fashion Virtual Try-Ons with Snap AR
Overview
Leveraging the convergence of fashion and augmented reality, I embarked on a personal project—Screen-Wear—to transform garments into shoppable AR experiences on Snapchat.
As an official Snapchat Lens Network Partner and certified AR shopping expert, I fused cutting-edge technology with creative design to showcase digital fashion that resonates with Millennials and Gen Z, driving engagement and sales for brands while pioneering a new mode of self-expression.
Challenges & Objectives
Innovative Showcasing: Develop an immersive, shoppable AR solution to present fashion products in a way that reduces returns, increases sales, and differentiates brands in a crowded market.
Engaging a Younger Audience: Connect with a tech-savvy, younger demographic through Snapchat, capitalizing on its vast, highly interactive user base.
Scalability & Integration: Create a scalable process for fashion brands to convert physical clothing into virtual try-ons, ensuring seamless integration with Snapchat’s Lens Studio and supporting tools.
Brand Differentiation: Establish a unique aesthetic (a blue futuristic cyberpunk style) that sets the “Screen-Wear” brand apart, attracting attention and building a loyal following.
Approach & Process
Conceptualization & Design:
Initiated the “Thrifting x Technology” project by transforming a thrifted shirt into a virtual try-on using Snapchat Lens Studio, Blender, CLO-3D, Midjourney, and Adobe Suites.
Crafted a futuristic cyberpunk aesthetic that became the hallmark of Screen-Wear, blending AI-generated designs with AR experiences.
Technical Development:
Developed custom AR filters that allowed users to virtually try on clothing directly within Snapchat, utilizing Lens Studio for intuitive, immersive experiences.
Integrated realistic garment mapping and AI-driven enhancements to create convincing digital fashion overlays, thereby reducing the likelihood of returns and enhancing customer confidence.
Launch & Engagement:
Launched the Screen-Wear digital clothing brand on Snapchat, implementing shoppable AR filters that enabled seamless interaction and purchasing.
Promoted the brand through social media, achieving significant metrics:
• 5.39M total plays
• 5.50M total views
• 25,889 total favorites
• 643 total posts from 477 unique posters
Consulting & Thought Leadership:
Leveraged the success of Screen-Wear to secure consulting opportunities with brands like DRESSX and collaborations on Meta’s Fashion AI projects.
Spoke at industry events such as LA Fashion Week and the Fashion Metaverse Council, sharing expertise in AI, AR, and digital fashion.
Developed educational content, including workshops and teaching a Fashion AI + AR course on Udemy, further establishing authority in the field.
Outcomes & Impact
Brand Transformation: Successfully launched a distinctive digital fashion brand that resonated with a global audience, setting new standards for AR-powered fashion engagement.
Business Results: Demonstrated substantial ROI for fashion brands through increased customer confidence, reduced return rates, and enhanced sales via shoppable AR filters.
Industry Influence: Positioned as a thought leader in AR and digital fashion, driving conversations around the future of self-expression through technology.
Educational Leadership: Created a pathway for aspiring designers through courses and workshops, sharing knowledge on integrating AI, AR, and digital fashion.
Reflection
This project not only exemplifies the transformative power of AR in the fashion industry but also underscores my passion for blending technology with creative expression. By pioneering shoppable AR filters and building the Screen-Wear brand, I have helped usher in a new era of digital fashion—one where accessibility, sustainability, and immersive user experiences redefine how we shop, express ourselves, and connect with brands.
As AR and AI continue to evolve, I remain committed to exploring new frontiers in design and technology, shaping the future of fashion and consumer engagement.
