UI/UX Design & Consulting for Meta AI

Introduction

Throughout 2024, I partnered with multiple teams at Meta—including the Imagine Yourself and AI Studio teams—to elevate AI-driven creative tools. Serving as a UI/UX Design Consultant, my focus was on refining user experiences, addressing design challenges, and aligning products with Meta’s strategic vision.

Project Context

• Imagine Yourself Feature: Enhanced Instagram Stories by leveraging generative AI to create personalized images from text prompts, enabling users to express themselves creatively and share content virally.

• Character AI Studio: Refined a platform where creators design AI characters with unique personalities, interests, and conversational abilities, streamlining the creation process for non-technical users.

• Strategic Consulting: Advised on Meta Movies—Meta’s AI video generator—and provided insights across various NDA-bound projects, influencing product direction and discovering practical applications such as virtual try-ons for AI-generated content.

Challenges

• Engagement and Virality: Designing intuitive prompts and templates to captivate users and encourage organic sharing.

• Usability and Accessibility: Simplifying complex workflows for a diverse user base, including non-technical creators.

• Technical and Policy Alignment: Ensuring designs aligned with Meta’s technical capabilities and content policies while fostering creativity.

• Innovation Application: Identifying practical applications for emerging AI features, such as integrating virtual try-ons.

Approach and Contributions

• UI/UX Strategy Development:

  • Researched user behavior and trends to create engaging, inclusive templates that resonated widely and encouraged sharing.

  • Ensured simplicity in design while preserving creative flexibility, emphasizing clear, descriptive prompts.

• Workflow Optimization and Behavioral Design:

  • Streamlined user flows in the Character AI Studio, reorganizing sections for intuitive navigation and simplifying complex tasks like avatar generation.

  • Developed frameworks and guidelines to help creators design consistent AI personalities and behaviors.

  
  

  
  

  

  
  

  
  

• Creative Prompt Engineering:

  • Crafted compelling text prompts that guided AI to produce high-quality, culturally relevant imagery and character behaviors.

  • Iterated prompts through testing with Meta AI tools to ensure reliability and avoidance of intellectual property issues.

  
  

  
  

  

  
  

  
  

• Interactive Features and Personalization:

  • Implemented real-time testing features, such as Chat Preview, to allow creators immediate feedback on AI conversational styles.

  • Enhanced customization options for AI avatars and personas using Meta’s Imagine platform and other tools.

• Policy-Embedded Design:

  • Integrated Meta’s content and AI policies into design workflows, providing clear guidelines to ensure compliance without stifling creativity.

• Strategic Insights and Consultation:

  • Shared a key insight on using the Imagine Yourself feature for virtual try-ons, a suggestion that sparked new product ideas and practical applications.

  • Advised on Meta Movies and contributed to various confidential projects, delivering strategic direction that was highly praised by product teams.

    
    

Outcomes

• Delivered compelling templates for Instagram Stories that drove user engagement and organic growth.

• Improved the AI character creation process, empowering a broader spectrum of creators to build unique AI personas while adhering to guidelines.

• Influenced Meta’s product roadmap with insights that led to exploring new practical applications, including virtual try-ons.

• Earned commendation from Meta teams for providing valuable insights, strategic direction, and bridging the gap between user needs and cutting-edge AI technologies.

Reflection

This experience demonstrated the powerful intersection of human-centered design and advanced AI. By addressing usability, inclusivity, and compliance challenges, I contributed to creating impactful, innovative experiences.


My work at Meta not only enhanced current AI tools but also helped shape future applications, reinforcing my commitment to advancing creative technology in ways that empower users and drive industry innovation.